Persona Lab Documentation

Create 3-100 AI personas from text prompts or data files.

• Generate from natural language descriptions or extract from CSV/XLSX/PDF data
• Big Five OCEAN personality scores for each persona
• Rich demographics: age, gender, location, education, income, occupation
• Custom attitudes, opinions, behaviors, and system prompts
• Multiple AI models: GPT-5.2 (default), GPT-5.1, o3, o4-mini with extended reasoning
• Save, load, rename, and mix persona models

Run group discussions with AI personas — moderated or free-form.

• 1-on-1 chat with individual personas for deep interviews
• Group chat with @mention routing and response budgets
• Structured debate simulation with multi-round discussions and moderator synthesis
• Consensus meter showing agreement level (0-1.0) with per-topic breakdown
• Dominance management to ensure balanced participation
• Data grounding: 3-level system (quoted, synthesized, generative) with % tracking

Have AI personas respond to your surveys in-character for rapid testing.

• Send any survey to your persona model for synthetic response collection
• Personas answer based on their personality traits, demographics, and attitudes
• Compare synthetic vs. real responses for methodology validation
• Rapid iteration — test survey designs before deploying to real audiences
• Results flow into the same analytics dashboard as real responses