Test Ideas With AI Personas
Build a panel of AI personas with unique personalities and expertise. Run surveys, focus groups, and 1-on-1 chats — before you ever reach a real respondent.
Your AI-Powered Research Panel
AI Persona Registry
Create and manage diverse personas with Big Five personality traits, expertise, and communication styles.
1-on-1 Chat
Have in-depth conversations with any persona to explore attitudes and opinions.
Focus Groups
Run simulated group discussions with multiple personas debating a topic in real time.
Persona Surveys
Run survey questions against your persona panel and collect sentiment-scored responses.
Analytics Dashboard
View consensus scores, sentiment distributions, and per-persona breakdowns.
OCEAN Personality Model
Fine-tune Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
From Persona to Insight in 3 Steps
Build Your Panel
Create personas with demographics, OCEAN personality traits, expertise, and communication styles.
Run Sessions
Launch focus groups, 1-on-1 chats, or run survey questions against your persona panel.
Analyze Responses
View consensus scores, sentiment breakdowns, and per-persona analysis with exportable reports.
Research Any Audience Segment
Consumer Profiles
Test product concepts with personas representing your target demographics and psychographics.
Expert Panels
Simulate advisory boards with domain experts in healthcare, finance, technology, and more.
User Archetypes
Create UX personas to test interfaces, messaging, and user journeys before development.
Stakeholder Groups
Model internal stakeholders — executives, engineers, sales — to pressure-test proposals.
See It In Action
Watch a focus group of AI personas debate a topic in real time.
Persona Lab demo — AI focus group discussion
Ready to Build Your Persona Panel?
Start with 6 built-in personas or create your own. Run instant focus groups and surveys.